Venture Desktop’s Post

Enjoyed reading this post on the AirPods as a Platform opportunity (or lack of opportunity from Julian Lehr. As always, he brings a unique perspective to a topic…even a topic like this where there is no shortage of existing takes.

My sense is that for the foreseeable future, AirPods power a constantly expanding set of use cases that are dependent on the iPhone as an edge server (@GavinSBaker).

There is so much progress still needed with the hardware (battery, processing, etc.) and with the input methods (whether voice or something more physical) that the next step is probably more AirPod-enabled applications being powered by Apple Watch + AirPods.

At the point where that is possible from a hardware and input perspective, maybe what we think of as AirPods actually look more like Apple AR Glasses? (@TurnerNovak)

Or (more likely in my opinion) we move closer to an ambient computing paradigm where all of these peripherals exist as part of an ecosystem and the phone almost plays the role that external chargers play today. Used when our primary interaction devices need more “power”.

The two areas I’m most excited today about the AirPod use case expansion opportunity is in health (kind of obvious given Apple’s vested interest) and industrial/deskless use cases where voice is more useful today (though it seems less likely Apple goes after that for a number of reasons).

I wrote this post on the the “AirPods Industrial Complex” a few months ago to lay out the industrial opportunity at the intersection of voice and AirPods. Also very excited about the Ambient Media opportunity that is expanded by AirPods.

A couple of other AirPods related posts I’ve enjoyed:

↳ Nick Pappageorge
↳ Jordan Cooper (4 interesting essays on the topic)

Shoot me a DM if you’ve seen anything else interesting on this subject!

——

#media ____ Enjoyed reading this post on the AirPods as a Platform opportunity (or lack of opportunity from Julian Lehr. As always, he brings a unique perspective to a topic…even a topic like this where there is no shortage of existing takes.

My sense is that for the foreseeable future, AirPods power a constantly expanding set of use cases that are dependent on the iPhone as an edge server (@GavinSBaker).

There is so much progress still needed with the hardware (battery, processing, etc.) and with the input methods (whether voice or something more physical) that the next step is probably more AirPod-enabled applications being powered by Apple Watch + AirPods.

At the point where that is possible from a hardware and input perspective, maybe what we think of as AirPods actually look more like Apple AR Glasses? (@TurnerNovak)

Or (more likely in my opinion) we move closer to an ambient computing paradigm where all of these peripherals exist as part of an ecosystem and the phone almost plays the role that external chargers play today. Used when our primary interaction devices need more "power".

The two areas I'm most excited today about the AirPod use case expansion opportunity is in health (kind of obvious given Apple's vested interest) and industrial/deskless use cases where voice is more useful today (though it seems less likely Apple goes after that for a number of reasons).

I wrote this post on the the "AirPods Industrial Complex" a few months ago to lay out the industrial opportunity at the intersection of voice and AirPods. Also very excited about the Ambient Media opportunity that is expanded by AirPods.

A couple of other AirPods related posts I've enjoyed:

Nick Pappageorge
Jordan Cooper (4 interesting essays on the topic)

Shoot me a DM if you've seen anything else interesting on this subject!

——

#media
By: via Venture Desktop