Venture Desktop’s Post

Cutting through the noise with cold emails
Introductions and the “forward intro email”

Any time someone asks me to “send a forwardable email” or “send a quick blurb” I immediately pull up this quick piece from Roy Bahat of Bloomberg Beta and copy the format verbatim.

Clear, concise, and actionable.

In the midst of all of this chaos, founders and investors alike are running around like crazy trying to get connected to the right people and I’ve seen inbound and intro emails coming in at a way faster pace than a few months ago. Very few of those inbound emails have any kind of personal touch or even clear calls to action.

At TechNexus, we recently hosted (virtually) John Chambers, the former CEO of Cisco for a discussion on managing through a crisis. He was at the helm during both the Dot Com crash and the Great Financial Crisis. One of the lasting lessons I took from that discussion was his comment that times of downturn and crisis create the best opportunities to build lasting and trusted relationships with the people you do business with…relationships that will last an entire career. Customer, investors, colleagues.

Trusted relationship building starts with the first interaction and well crafted cold emails can be a massively valuable signal in your favor in a world that is drowning in noise right now.

Many of the good things that have happened to me in my career so far have been because of cold emails that I put a lot of work into. I fully subscribe to the idea that taking the time to write 10 highly targeted cold emails that check the boxes of clear, concise, and actionable is far more valuable than the time spend blasting out 100 (or even 1000) spray and pray outreaches. ____ Cutting through the noise with cold emails
Introductions and the “forward intro email”

Any time someone asks me to "send a forwardable email" or "send a quick blurb" I immediately pull up this quick piece from Roy Bahat of Bloomberg Beta and copy the format verbatim.

Clear, concise, and actionable.

In the midst of all of this chaos, founders and investors alike are running around like crazy trying to get connected to the right people and I've seen inbound and intro emails coming in at a way faster pace than a few months ago. Very few of those inbound emails have any kind of personal touch or even clear calls to action.

At TechNexus, we recently hosted (virtually) John Chambers, the former CEO of Cisco for a discussion on managing through a crisis. He was at the helm during both the Dot Com crash and the Great Financial Crisis. One of the lasting lessons I took from that discussion was his comment that times of downturn and crisis create the best opportunities to build lasting and trusted relationships with the people you do business with…relationships that will last an entire career. Customer, investors, colleagues.

Trusted relationship building starts with the first interaction and well crafted cold emails can be a massively valuable signal in your favor in a world that is drowning in noise right now.

Many of the good things that have happened to me in my career so far have been because of cold emails that I put a lot of work into. I fully subscribe to the idea that taking the time to write 10 highly targeted cold emails that check the boxes of clear, concise, and actionable is far more valuable than the time spend blasting out 100 (or even 1000) spray and pray outreaches.
By: via Venture Desktop