Venture Desktop’s Post

Nike’s “Peloton Shoe”

Designed specifically for indoor cycling and launching during a time when more workouts are performed inside, the Nike SuperRep Cycle is Nike’s first venture into indoor cycling footwear. The shoe brings stability and breathability on and off the bike.

At the beginning of 2019, I made the guess that the big sportswear brands would experiment more aggressively with digital subscription business models, fail, and then move aggressively to M&A in world of digital wellness and brands.

This hasn’t quite come to pass — though Lululemon did make an investment in Mirror last year — but moves like this from Nike continue to validate the importance of this audience to these brands and could hint at more activity in the months and year to come.

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#wellness ____ Nike's "Peloton Shoe"

Designed specifically for indoor cycling and launching during a time when more workouts are performed inside, the Nike SuperRep Cycle is Nike’s first venture into indoor cycling footwear. The shoe brings stability and breathability on and off the bike.

At the beginning of 2019, I made the guess that the big sportswear brands would experiment more aggressively with digital subscription business models, fail, and then move aggressively to M&A in world of digital wellness and brands.

This hasn't quite come to pass — though Lululemon did make an investment in Mirror last year — but moves like this from Nike continue to validate the importance of this audience to these brands and could hint at more activity in the months and year to come.

——

#wellness
By: via Venture Desktop