All posts tagged: Storytelling

The Storytelling Thesis

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For companies — large and small — each day is spent telling your story over and over again to all of your key stakeholders. Hiring, selling, raising capital…the storytelling doesn’t stop, it simply changes contexts. Where collections of people have existed, so too have stories. A company is a collection of people. A startup company, to use one definition, is the largest collection of people you can convince of a plan to build a different future. The way that […]