I love reading analyses that dive deep into "The Rise of Company X".
My favorite ones approach companies from the perspective of an analyst and go beyond linear narrative to look at early go to market and product decisions, strategic tradeoffs, company culture, competitive dynamics, and missteps. The best ones explain what unique early insights led to innovation and eventually market power. It is also great when the analysts take a position on the future of the company — what threats to they face and what needs to be done from here to maintain, expand, or regain competitive advantage?
I have written a couple pieces of my own that sort of fall into this genre...
Below are a bunch I've enjoyed.
If you have any others I should read and include, let me know here on Twitter! And if you want updates when I add new companies to this list or publish a new compilation, enter your email below.
Companies
Essays, Interviews, and Articles
- Dark Horse Discord Mule's Musings
- Why Figma Wins Kevin Kwok
- 10 Years of Excellence: A Deconstruction of Supercell Miska Katkoff and Giovanni Ducati
- Pinduoduo and The Rise of Social E-Commerce Anu Hariharan and Nic Dardenne
- A History of Visa — Part I / Part II Mine Safety Disclosures
- A Brief History Of Spotify: Gustav Söderström Gustav Söderström, Spotify
- Reliance Jio — Part I (Reliance: Origins) / Part II (From Oil to Jio) Vedica Kant
- The Rise of TikTok and Understanding Its Parent Company, ByteDance Turner Novak
- TikTok and the Sorting Hat Eugene Wei
- Why Nintendo Isn't the Next Disney (And What It Will Be Instead) Aaron Bush / Master the Meta
- Netflix Misunderstandings (Parts I - VII) Matthew Ball / Redef
- Under Division — Under Armour's Core Issue Web Smith / 2PM
- How Nespresso's coffee revolution got ground down Ed Cumming
- Stripe Teardown: How The $35B Payments Company Plans To Supercharge Online Retail CB Insights
- What is Amazon? Zack Kanter
- 11 Notes on McKinsey Nicolas Colin
- The History of Bloomberg (Twitter Thread) NeckarCap
- Charlie Munger: Turning $2 Million Into $2 Trillion (Coca-Cola) Charlie Munger
- Thoughts on Sea Limited Julie Young
- HBO's Origins — A Netflix with Atoms Daniel Gross
- What's Next for Pinduoduo? Romit Mehta
- Building the next entertainment giant — Wattpad Maxime Eyraud
- How Notion Is Going After Atlassian and Why It Just Might Win Hiten Shah
- Klarna is the Ultimate Grower Gonz Sanchez, Seedtable
- Nikola: How to Parlay An Ocean of Lies Into a Partnership With the Largest Auto OEM in America Hindenburg Research
- The Quest for Monopoly — NYSE Marc Rubenstein, Napkin Math
- [Compilation] The Rise of Product Led Growth Me, Venture Desktop
- [Compilation] The Rise of Video Games, Facebook, and LVMH Me, Venture Desktop
- S-1 Club — Asana, Palantir, Snowflake, Unity The Generalist (I participated in putting together the Asana analysis)
- How Nvidia Went From Powering Video Games To Revolutionizing Artificial Intelligence Aaron Tilley, Forbes
- Voodoo Games Deep Dive Alexandre Dewez
- How Ant Group Became the Biggest Fintech Company in the World Marc Rubenstein, Marker
- The Making of Amazon Prime Jason Del Rey
🎧 If you prefer audio, the Acquired Podcast is an incredible source. I've linked a few of my favorites and those recommended on Twitter below but the whole list is here and I am looking forward to going back through and listening to ones I missed in the past.
- My favorite: Sequoia Capital — Part I // Part II (Doug Leone)
Other recommendations:
- Andreessen Horowitz
- Atari with Nolan Bushnell
- Disney
- The Electronic Arts IPO with Chip Hawkins
- Tencent
Another podcast that does a great job of analyzing the rise of important companies — in this case Chinese companies — is TechBuzz China, hosted by Rui Ma and Ying Lu. A few favorites:
They have done deep dives into pretty much every important Chinese tech company and Chinese tech trend. Highly, highly recommend.
Books
- My Years With General Motors Alfred P. Sloan Jr.
- Shoe Dog — Nike
One Person Companies
One of areas I spend a lot of time trying to learn about and understand is the rise of the One Person Company. Quick thoughts on that:
The best writer on One Person Companies — specifically media companies — is Dan Runcie from Trapital. A couple of his best:
- How Issa Rae Became the Modern Mogul
- How Jay Z and Damon Dash’s Split Still Impacts Hip-Hop
- This one about the rise of Square's Cash App is also outstanding.
Investment Firms
Essays, Interviews, and Articles
- What We Owe Rocket Internet Nicola Colin, European Straits
- A Look at SoftBank Vision Fund I 7 Global Capital
- Under the Hood of Kima Ventures Jean de La Rochebrochard
- 11 Notes on Goldman Sachs Nicolas Colin
- 11 Notes on Berkshire Hathaway Nicolas Colin
Books
- The Partnership: The Making of Goldman Sachs (I wrote something about Goldman as well)
Disruptive Research Labs
Essays, Interviews, and Articles
- The Rise and Fall of Industrial R&D Labs — From Bell Labs to Google Ben Southwood, Works in Progress
- Why does DARPA work? Benjamin Reinhardt
- Timing Technology: Lessons fromt the MIT Media Lab Gwern
- The Manhattan Project: Making the Atomic Bomb United States Department of Energy
- Funding Breakthrough Research: Promises and Challenges of the ARPA Model Pierre Azoulay, Erica Fuchs, Anna Goldstein, Michael Kearney
- Kelly's 14 Rules and Practices — Skunkworks Lockheed Martin
- Inside the PARC: the `information architects' – Xerox PARC Tekla S. Perry, Paul Wallich
- [Twitter thread] Interested in bringing back Bell Labs? Ilan Gur (Activate.org)
- Birth of the Business Corporation Anton Howes, Age of Invention
- No Revival for the Industrial Research Lab Applied Divinity Studies
- Ingredients for creating disruptive research teams (RAND, Santa Fe Institute, PARC, Bell Labs, Skunk Works, Los Alamos Lab, Kahneman & Tversky) Stefan Torges
- A Brief History of Industrial Research (Edison, Bell Labs, ARPA, PARC) Adam Wiggins, Ink & Switch
Audio and Video
- 📽️ The Torch of Progress — A Brief History of Industrial Research Adam Wiggins and Jason Crawford)
- 📽️ Talks at Google — The Idea Factory (Bell Labs) Jon Gertner
Books
- The Idea Factory: Bell Labs and the Great Age of American Innovation Jon Gertner
- One Giant Leap: The Impossible Mission That Flew Us to the Moon (Apollo Project) Charles Fishman
- Scientific Freedom: The Elixir of Civilization (BP Venture Research) Donald Braben
- Complexity: The Emerging Science at the Edge of Order and Chaos (Santa Fe Institute) Mitchell Waldrop
Sports and Miscellanea
- The Economics of the Tour de France Zachary Crockett, The Hustle
- Those Guys Have All the Fun — ESPN
- Leading (Manchester United) Alex Ferguson and MIke Moritz